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Vicki Cobb: June 2011 Archives

June 2011 Archives

What Gives You Joy and Keeps You Going?

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Many years ago, when I was 20 years old, the man who became my first husband gave me his first gift, a tennis racket, and dragged me out on a tennis court to teach me basic ground-strokes. He had been a nationally ranked junior player and had worked through college as a tennis pro, so he knew what he was doing. I was not a promising student. I was not particularly well coordinated and the idea of getting hot and sweaty with physical activity on a steaming summer day was definitely not on my list of priorities. But — I was interested in him. So I began to learn tennis and discovered the deep satisfaction of a well-struck ball. The third summer I knew him, (we were now married) he was called back into the army and I was living on my own. I found myself going to the tennis courts and picking up games. On weekends I would spend up to eight hours at the courts, showering off the caked-on salt at the end of a physically exhausting day. Clearly, I was no longer playing tennis to please the man in my life. Tennis now belonged to me, and still does. Why do I keep doing it? I’m not paid for it; I’m not winning tournaments; it is not central to my life where people notice me for it — there is something about playing the game itself that keeps me going.

Such “intrinsic motivation” is something that author Daniel H. Pink discusses in Drive: The Surprising Truth About What Motivates Us. Motivation is the key to learning and to improving skills. Extrinsic motivations, the reward/punishment “carrots” and “sticks” are not only not necessary for something intrinsically rewarding but can actually work against producing the desired outcome and can even cause unethical behavior. Let me use what is happening in education as an example.

The traditional corporate model uses incentives like money, recognition and goals to generate high levels of performance in their workers. In education there are grades and awards and assessment tests. But in the classroom, creative teachers can work around these extrinsic motivators to nurture an intrinsic love of learning. This is the mission of my progressive elementary school, The Little Red School House, which I attended through grade six. I received my first report card in grade seven from a traditional junior high school. I loved getting that report card but my father was unimpressed. My grades were excellent but he was all too aware that I had not been working very hard. I had quickly learned how to “game the system” and “rest on my oars.” According to Pink, one outcome of extrinsic rewards is to create shortcuts. For real mastery of any skill, there are no shortcuts. (Something Geoffrey Canada keeps saying about the Harlem Children’s Zone, but politicians still like to trot it out as an example of educational turn-around, one that should be easy for any school to replicate.)

Another unwanted outcome of extrinsic rewards is a narrowing of focus. No Child Left Behind, which has ushered in the era of high-stakes testing, has transformed education to test preparation. In some states, in the next school year, the stakes will get even higher as 40 percent of a teacher’s evaluation will be based on the performance of his/her students on assessment tests. Yet another unwanted outcome is unethical behavior. Diane Ravitch recently wrote a post about the so-called "miracle schools"  in which the test scores were suspect and were eventually proven falsified.

Pink summarizes “The Seven Deadly Flaws” of carrots and sticks that run counter to traditional practices of business and education:

1. They can extinguish intrinsic motivation. [The activity is no longer fun.]

2. They can diminish performance.

3. They can crush creativity

4. They can crowd out good behavior.

5. The can encourage cheating, shortcuts, and unethical behavior.

6. They can become addictive.

7. They can foster short-term thinking.

You have to read the book to understand how scientific and solid his thesis is.

Now let’s think about what extrinsic motivation is doing to teachers, whose livelihoods depend on their students’ performance on a test, an obvious extrinsic motivation. Test prep is driving out all the fun stuff of being a teacher. I recently had a video conference with a group of teachers at a school where I was going to do an author visit (after the tests were over, so as not to be a distraction from the business at hand). Usually I do a presentation where I do all the talking but this time I wanted to engage them in a conversation. So I asked them, “What would it take for you to be the teacher you always dreamed of being?” The response was overwhelming — as if I had turned on a faucet. They felt micro-managed, uncreative, under-valued, undermined, and disrespected. And these were teachers who showed up for an after-school, not-required conference with me. Most of the others left school when the bell rang. And from the point of view of a student, I asked my 13-year-old grandson, Jonny, to think about his teachers. Who clearly enjoyed teaching his class and who did not? He named one teacher, his sixth grade English teacher, who was obviously having fun on the job. How can he tell when a teacher was not having fun? Jonny quickly responded, “I’m not learning very much.”

The Baby and the Bathwater

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I’ve just attended this year’s Book Expo America (BEA) at the Javits Center and, no question about it, the book industry is shrinking. Only two years ago there were two floors of exhibits; this year there was less than one. The far right of the exhibit hall was separated from the publishers’ booths by a curtain. A quick peek behind it revealed countless book stalls with remaindered books, every author’s graveyard. On the other side of the hall, working from left to right were the aisles of companies producing works for digital media, publishing companies for mixed media creations, and companies for the protection of intellectual properties. Clearly, we’re at the beginning of a transition to digital media dominance. Books are on the wane.

I must confess, as someone who is in the vanguard of trends, (I started writing on a computer in 1983, went online in 1992, and have recently started a company using Web 2.0 technology) that I now own a Nook Color. I bought it so that I could read the New York Times online. Unfortunately, since I have a subscription directly from the Times and not from the Nook sellers, Barnes & Noble, I don’t have the proper app to read the paper (sic) on the Nook without the text suddenly disappearing when I touch the screen the wrong way. So I’ve learned how to read it on my Droid—a screen a LOT smaller than the broadsheet newspaper. But even here, scrolling fingers often produce the next column and I have to backtrack to the piece I had been reading and then find the place where I was so rudely interrupted. On weekends, I get the actual paper. What a relief to spread the whole thing in front of me so that I can quickly scan (with my own eyes) all the headlines and decide what to read!

Between the U.S. and the U.K., technology changes in the print world have produced almost a half million new titles and new editions in English every year. For any author, it takes a bit of doing just to get noticed in this sea of print. But the digitization of everything infinitely expands the field, allowing all the wannabes to become published authors as well. Help! So much to read! So hard to find your way! So little time! Search engines come to the rescue. But they presuppose that you know what you’re looking for. Aye, there’s the rub! 

There are a lot of reasons to recommend a physical book. Aside from the obvious that they don’t require electricity so that they are ready entertainment during a power failure, books are a presence awaiting discovery. An independent bookseller I met at BEA reminded me that his business depends on people walking out of his store with a book they never expected to buy. Think of all the discoveries you’ve made browsing library shelves. Personal bookshelves tell you a lot about an individual. (It upset me to learn recently that interior designers are not putting bookshelves into new homes.) And for the researcher, browsing through print material often produces a serendipitous discovery that no search engine could ever generate. The rush one gets from uncovering such a find is something that keeps all researchers going. On a primal level, books perpetuate the joy of the hunt. 

Print is regarded as more permanent than digital material. Traditionally, material that is to be printed is edited, copy edited, vetted for accuracy, and proofread before publication. The team behind the book wants to make sure that it is as good as it can be since it is supposed to last a long time. The standards are not so high for online publishing, which can be updated on a daily basis, posing a real challenge to the pack rats of the Library of Congress who are compelled to save everything. It will also challenge researchers of the future, who will have to wade through a lot more stuff to find the nuggets that give their work added value. 

The information age is giving us immediate, unprecedented access to the written, spoken, filmed, and otherwise recorded expression of the world’s humanity. It is not, however, a substitute for the well-thought out, well-reasoned, powerfully presented, language-rich and sometimes beautifully illustrated body of work that is printed literature in book form. In our enthusiasm to embrace the new, I hope we’re not throwing out the baby with the bathwater. It is quite likely that books will become increasingly valuable, prestigious, and expensive, much as the theater, once the entertainment for the masses, is now a high-priced experience. 
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