Senior Assistant Editor Lydia Liebman Attends the 61st Annual Grammy Awards
Lydia Liebman, Senior Assistant Editor of Education Update, recently attended the 61st Grammy Awards in Los Angeles. Liebman, who is the President of Lydia Liebman Promotions, a boutique Public Relations and Communications agency based in New York City, represented her client Spanish Harlem Orchestra, who went on to win Best Tropical Latin Album for their 2018 release “Anniversary”. An ArtistShare fan-funded project, “Anniversary” celebrated the renowned salsa group’s 15-year anniversary. This is Spanish Harlem Orchestra’s third Grammy win and this is the second Grammy appearance for Liebman, who represented the Baylor Project in two categories last year.
At the Grammy awards, Liebman represented her artist on the red carpet to national media outlets such as CNN, Univisión, People Magazine, BBC, and others. “The red carpet is an amazing experience. To be able to represent a group like Spanish Harlem Orchestra as their publicist, who is the top of the line in every way, is an incredible honor and a moment that I will never forget,” said Liebman.
The award for Best Tropical Latin Album is given during the Premiere Ceremony, once known as the Pre-Telecast. After the red carpet, Liebman and the musical group made their way to the theater where it was soon announced that they had beaten out four others in their category. Liebman described the moment of winning as “surreal”. After their win, the group made their way to Media Center where members of Spanish Harlem Orchestra took formal photographs and were interviewed by more members of the media.
Spanish Harlem Orchestra is considered one of the top salsa dura ensembles in the country. It is under the musical direction of Óscar Hernández, a Latin music veteran who has worked with an eye-popping list of legends from Celia Cruz to Paul Simon. “Anniversary” is their sixth album and it received critical acclaim upon its release. Recently, Spanish Harlem Orchestra performed at the Jazz Standard in New York City for four consecutive nights. Every set was full. “The music speaks for itself. They are just the best at what they do and anyone who sees them live agrees,” said Liebman.
Liebman began working with Spanish Harlem Orchestra in early 2018. Along with launching the press campaign for the release of “Anniversary” and tours, she also worked closely with Hernández on the Grammy campaign. Liebman looks forward to continuing her work with Spanish Harlem Orchestra and her many other clients including iconic drummer Ralph Peterson, contemporary harpist Brandee Younger, and new breed vocalist John Minnock. #
