School of Visual Arts Announces New Design Classes In Spanish
The Division of Continuing Education at the School of Visual Arts (SVA) will offer a new series of advertising and graphic design courses, from beginning to advanced levels, taught entirely in Spanish. The faculty members, all native Spanish speakers, are practicing creative professionals who have lent their talents to such clients as Burberry, HBO, IBM, The New York Times, Nike, MTV Networks, Random House, and Target, among others.
“With this program, New York’s Spanish-speaking community and those seeking heightened marketability within the growing Spanish-language media gain access to a choice of studio-based, career-enhancing classes taught by respected art directors and designers,” says Joseph Cipri, executive director of the Division of Continuing Education at SVA. ¿Hablas Diseño? marks the first initiative by the College to provide advertising and design instruction in a second language.
“Language should not be a barrier to cooperation and education,” says José Luis Ortiz Tellez, a longtime SVA faculty member and award-winning design consultant, “This program reflects the global outlook SVA has always embraced, by aiding designers that are transitioning into the Spanish-language market, and those seeking an immersion into U.S. design culture.”
Geared towards an audience of both practicing and aspiring designers, brand managers and copywriters, ¿Hablas Diseño? is structured to allow students the flexibility to pursue as many courses as suit their professional needs and experience level. The program offerings include: Color, which investigates the practical applications of color in design and visual communication; Basic Graphic Design, which introduces the formal elements of design—texture, structure, movement, scale, rhythm, proportion, line and mass—along with color, format and typography; Digital Design: Photoshop and Illustrator, which concentrates on the fundamentals of these two programs and their use in illustration and multimedia; Digital Layout and Desktop Publishing: InDesign, which explores the uses of the program to create brochures, advertising and promotional materials; Branding, which addresses the creative techniques, symbolism, and critical evaluation used in successful brand design; Copywriting, which delves into the processes and techniques for creating clear and succinct copy; Project Management, which explains the various stages of developing and coordinating an account, along with legal requirements, and technical and human resource issues; Dreamweaver, where students will explore the program’s capabilities and create their own functioning Web site; Editorial Design, which examines the design process and layout techniques; and Create a Winning Portfolio, where students will be guided in the design of a personal portfolio. Courses are scheduled to meet either in the evenings or on weekends.
¿Hablas Diseño? will provide students with the opportunity to study with a group of accomplished Hispanic professionals in advertising and graphic design.
To register for ¿Hablas Diseño?, please contact Paloma Crousillat, advisor, Division of Continuing Education, at 212.592.2057 or pcrousillat@sva.edu. #
